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Booth & Lee Are Now Ray White Ballarat

By Phillip Lee

After 22 years as Booth & Lee, well-known local agents Trevor Booth and Phillip Lee are making a change to support their ambitious plans for local real estate.

Their team launched as Ray White Ballarat, Ray White Commercial and Ray White Rural on Monday 8th August, 2011 with a view to tap into national and international buyers through the largest property network in Australasia.

Senior members of the Ray White Group, Paul and Matt White (the grandson and great-grandson of Ray White) and Mark Williams, the head of Commercial, visited Ballarat last week to meet staff and welcome them to the Ray White Group..

“We’re at a point now where the city’s growth along with our own growth as a company requires us to access a broader and more diverse buyer base. Our rural and commercial vendors, particularly, are going to benefit from our capacity to reach more buyers across Australia and beyond,” Phillip Lee said.

Booth & Lee has grown significantly as a local company: two decades ago they were operating with three staff, today the team is made up of 20.

“We’ve always been welcoming of change and growth. We have been leaders in technology, the first to place property on the internet in 1995, the first to adopt computerised signs rather than hand-painted in 1989, and certainly the most active agents in the region when it comes to social media today,” Trevor Booth said.

The next big move will be to replace their computer servers with cloud computing, where documents are stored in the ether.

Ray White Ballarat are located at 37 Lydiard Street South, Ballarat.

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