Sell with Confidence
Read More
News

Clever Campaign Takes Out Top REA Gong

By Phillip Lee

Delivering the industry’s most ambitious auction marketing campaign paid off for Ray White on Friday recently as we were awarded brand campaign of the year at the 2016 Annual REA Excellence Awards.

In March this year, Raise More Hands rallied Australia to hold more auctions over a two week period than ever achieved in the market. The multilayered campaign boasted 1.9 million national property liftouts in NewsCorp papers and an exclusive realestate.com.au campaign.

An exciting feature of the campaign, developed in partnership with REA, was the inclusion of augmented reality, which allowed readers to scan their smart phones over properties in the liftout to bring them to life and unlock additional information.

Mark McLeod, Ray White CEO Growth, who was in Melbourne to receive the award, was the visionary behind the campaign.

“Raise More Hands was about making a statement to the country that Ray White is the biggest auction company. What better way to show that than by holding the biggest print and digital auction marketing campaign and the most auctions over a two week period.,” he said.

“Taking my somewhat ambitious vision and making it happen was no small feat and the Ray White marketing team went above and beyond to deliver what you saw in market – which was an award winning campaign.”

“But it wasn’t all about the marketing side. It was a pleasure working with auction specialist Haesley Cush on the campaign’s internal training programme, which aimed to equip our agents with a consistent approach to the auction process.”

The inaugural 2016 Annual REA Excellence Awards (AREAs) recognises 17 awards across three broad categories – Innovation, Service and Marketing Excellence, and Contribution to Community.

Up to Date

Latest News

  • Ray White Now June 2022

    We now have a new federal government and with that comes change in leadership, policies and the way the country is run. The changing of the guard also comes at an interesting time for our economy and our property markets, with significant change in both since the start of the … Read more

    Read Full Post

  • Ballarat Vacancy Rates for May

    The residential rental vacancy rate in Ballarat has increased to 1.4% in May according to the latest figures released by the Real Estate Institute of Victoria. Ballarat’s median rent for houses in May has dropped slightly to $380 per week and the median rent for units/townhouses has increased to $325 … Read more

    Read Full Post