News

Ray White Offers Chinese Marketing Options

By Phillip Lee

The Australian residential property market is witnessing a dramatic increase from Chinese buyers – both from China and from Chinese-Australians.

In today’s market, achieving the highest possible price requires considering an Asia marketing strategy. Google data shows that Chinese interest in Australian real estate websites is up 60% year on year. So, to achieve the highest possible price today, Asian markets should be considered as part of your marketing strategy.

Ray White has been active in Asia for nearly 20 years and now has over 130 offices – including Indonesia which was ranked No. 1 Winner of TOP BRAND AWARD in the Property Agent Category 2013.

China Desk – Connecting Australia With Asia

Ray White has a multi-lingual China Desk team located in Sydney to assist it’s agents to provide a broad range of or marketing options to cover these markets.

Led by Sen Wang, our China Desk coordinates the promotion of Australian and New Zealand property to Chinese buyers. Specialised marketing to this category of buyers includes translating and distributing marketing material to organising presentations, trade shows and display suites. Our China Desk is structured to promote property listings to this important sector.

Ray White Asia Headquarters

Leading Ray White China is Marcus Ng. Ray White has headquarters in Hong Kong with Mark Williams, Head of Asia and Greater China, at the helm. Ray White has offices operating throughout India, Malaysia, South Korea with an office opening in Singapore in 2014.

Marketing

Ray White have developed a range of marketing packages and resources to help market properties to the Chinese-Australian market via newpaper and digital media. The Ray White China website provides links to all properties listed in Australia by Ray White offices including Ballarat and district properties listed by Ray White Ballarat.

Click Here to visit the Ray White China website

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