Sell with Confidence
Read More
News

100 Per Cent Online Down South

By Phillip Lee

Ray White Ballarat have marked a milestone with the Victorian real estate network this week, as the final migrators onto the company’s market leading online sites.

With that movement Ray White Victoria announces today that 100 per cent of its offices, from Southbank to Ballarat, have adopted the groundbreaking Ray White local expert websites.

The websites are managed by the Ray White Group and allow each local office to leverage the digital and search strength of the Ray White name, while colouring the page with local content.

“Its sleek design and user friendly nature means new technologies developed by corporate can be easily and immediately distributed to the network,” Head of Online Darren McCoy said.

For consumers, each local Ray White website houses local market insights and announcements, community events and expert comments from the principals and agents.

Last month the South Australian network celebrated 100 per cent transition to the new platform.

“What it means for our agents and offices is that they can get on with what they do best and leave the tech worries with us. It means they will be found online, social media just integrates, lead generation is easier and so is building their database. Plus we can improve and update it remotely any time,” Darren said.

“The focus of the websites is content at a local level. The office and the agent become an expert in their areas, owning and operating their own online marketing strategies, backed and supported by the online team. Plus it’s free.”

This month the first wave of major changes was sent through the Ray White local experts websites including mobility, multimedia and multi-language support.

“Forty per cent of web traffic in Australia comes through mobile phones and tablets, so our websites are optimized to be used on these devices. We’ve also upgraded to allow video playlists for all agent, property and office videos as well as injecting language translations to capitalise on international buyer markets.”

“We want customers to use the websites as a go-to hub for all standard forms too, making it easier to access appraisal forms, maintenance requests, vacating notices and property alerts.”

Up to Date

Latest News

  • GovHub Now Open

    One of the most anticipated and significant CBD developments to take place in decades is now officially open and our directors Trevor Booth & Phillip Lee recently had the opportunity to tour the facility. Almost 1000 Victorian Public Servants of which it is expected 600 will transition from Melbourne to … Read more

    Read Full Post

  • Bridge Mall Restoration Grants

    At the start of April the City of Ballarat launched the Working in Partnership booklet. This booklet can be viewed as a digital copy if you click here. The City of Ballarat is committed to helping Bridge Mall property owners keen to undertake external improvements to their buildings to complement … Read more

    Read Full Post