News

Ray White Partners With No 1 Chinese Website

By Phillip Lee

The Ray White Group announced recently that it has signed a strategic partnership agreement to market all of its residential, commercial and rural real estate listings in Australia, New Zealand and Indonesia in the Chinese language exclusively on Juwai.com, the No. 1 Chinese international property portal.

This is a significant strengthening of the existing ties between Ray White and Juwai.com. Besides tying Ray White exclusively to Juwai.com, it provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.

Brian White, joint chairman of the Ray White Group, says this agreement makes Juwai.com our exclusive Chinese partner, and will lead to new transactions and better outcomes in Ray White offices across the country.

“Chinese spent almost $6billion on real estate in Australia last year, generating $147.5million in commissions for agents. With spending by US and UK buyers plummeting, Chinese buyers are virtually the only major foreign buyer group that hasn’t cut back on its investments in Australia.”

“We will channel all of our China marketing efforts through Juwai.com, because it is the leader in audience, product and results. With 1.5 million users, Juwai.com has the biggest audience and has been the market leader since 2010. Baidu, China’s search giant, gives Juwai.com a page rank of 4, but gives myfun.com.au and soufun’s international property website together a combined page rank of only 2.”

“Vendors now know that, when they work with Ray White, their property is marketed on the leading website in China, so that no stone is left unturned in getting the best possible price.”

Andrew Taylor, co-CEO of Juwai.com, said:

“This is another example of Ray White’s innovative leadership in the real estate industry. Juwai.com delivered leads to the value of more than $3 billion dollars to Australian agents and vendors in the first half of 2014.

While the majority of our consumers are in China, a significant share of leads we generate for Australian property comes from Chinese speakers residing in Australia.

“Australia is the second most popular country in the world for Chinese buyers on Juwai.com, after the USA. The UK, Canada and Germany follow on in third, fourth
and fifth places.

“The Australian locations that receive the most Chinese buyer interest are, in order: Sydney, Brisbane, Melbourne, the Gold Coast and Adelaide.”

More Information on the Agreement

The Ray White network’s listings will go live on Juwai.com as of 1 September. In addition to the basic package, Juwai.com provides every Ray White office with extra tools to service their vendors, including upgrades to their listings and branding, advertorials, feature properties, email direct marketing, professional translation and Chinese-language brochures, websites and mobile websites.

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